“Nick is a good solid all-rounder. Like Paul Scholes or Roy Keane. Not like Berbatov or Rooney, who will play a great game one week then disappear for two games. Nick will play his heart out, week in week out. Whatever you give him you’ll get a top quality response. He can think, he can write, he can art direct. He can manage a commercials shoot, he can edit, he’s terrific at music. He can run a department. He can help a team sort out what the brief should be saying. He can make sense of it for the young creatives.
He can even find the young creatives in the first place. Then he can bring them on and develop them into serious talents. He’s a genuine source of energy for the whole department. Just having him around gives the rest of the department lift. He makes them laugh, he makes them raise their game. I’ve known, and worked with him, for decades. Hiring Nick, in whatever capacity, isn’t a cost it’s an investment.”
Dave Trott, Founding Partner, CST Advertising
“Nick's one of the cleverest writers I've ever worked with and dead funny with it.”
Dave Waters, Founding Partner, Watermill
"I've had the good fortune to work with Nick on a number of projects and always enjoyed it, both professionally and personally. As well as being a very nice guy, Nick has the great ability to take a complex problem and turn it into an elegantly simple solution. I would jump at the chance to work with him again."
Rob Nielsen, Regional Creative Director, Saatchi & Saatchi.
“Nick is a wonderful, inventive creative with an intuitive ability to know exactly what a client needs to do to make his brand famous. Over the years I've known him, he has produced campaign after campaign I can only envy. Ideas are second nature to Nick and when I've been lucky enough to work with him, the layout pad hasn't remained empty for very long. If there is one person in this business who can create great work, run a department (big or small) and gain the trust of clients, it's Nick. If only he supported a decent football team...”
Anton Ezer, Creative Director, Kindred
"Nick is a pleasure to work with. His briefs are clear and accurate saving an awful lot of time (and money), which makes him very popular with clients and colleagues alike. His attention to detail on the music is phenomenal, which means we can work to the highest possible standards. And for someone who has no pretensions to being a musician, he comes up with some very creative musical ideas."
Julian Ronnie, Composer, Mammoth Music
“A good bloke, a good creative thinker, a good strategic thinker, and oh yes, he’s not half bad with clients as well.”
Paul Grubb, Chief Creative Officer, Publicis, Thailand
“Nick Wray is in many ways, physical and emotional, the advertising equivalent of Paul Scholes. A gifted team- player with a reputation for tackling vicious briefs. By that, I mean he is capable of breathtaking creative leaps as well as cynical pragmatism. He can make extraordinary tangential connections but is not above brutal professionalism if the situation demands it. Wraysie, like Scholsie, can pop up when you least expect him and pull off a stunning solo effort or be an integral part of the team behind your star strikers. If they are having an off day, you can count on Wraysie to come up with something in the box.”
Gerry Moira, Chairman and Director of Creativity
“Nick is professional in every way devoting himself to think, think, think and think. Nick listens to the team carefully, reads between lines wisely, and weaves his words finely. Nick is the man you want to have in your team.”
Taka Arima, Senior Planner, Dentsu Inc. (Tokyo)
“I have worked with Nick at two agencies. Firstly at the beginning of our advertising careers at GGT, and much more recently at JWT. He was a group CD principally on Kellogg's (this was JWT's most profitable account, averaging 15 TV spots a year). On joining JWT, he inherited an account that wasn’t seen as a creative opportunity. Creative teams didn't want to work on it and the client had lost faith in the agency. Thanks to a combination of hard work and straight talking, things began to change rapidly. With this new focus on creativity, new campaigns were produced that did very well in research and consequently sales. What was once old fashioned and formulaic, became very strong and sometimes even excellent. The account nobody wanted to touch with a barge pole, suddenly became a great creative opportunity.”
Axel Chaldecott, Global Creative Director, JWT